Google: Meta description is incorrect

Tags:

It is possible that the description for search requests included points (place holders). This is caused by text content which is shown from the body and not only from the HTML-meta description.
I know two reasons for this occurrence: First is the HTML-meta description is to short and second, search keywords were found only in the body.

To short meta description for Google

For the right meta text indication in Google, the text have to be the correct length, not to long and not to short.
Correct, to short is also bad!
If the description text is to short, Google shows and fills the Google indication with the first words and text elements form the body.

Example: To short meta description for Google with 44 characters.


<meta name="description"
 content="Kometschuh.de: Note acquisition in Karlsruhe" />
</head>
<body>
    <div id="menu">
        <a href="Index.html">Kometschuh.de</a>
        <a href="Plugins.html">Plugins</a>
        <a href="Showroom.html">Showroom</a>
        <a href="References.html">References</a>
    </div>
    ...

Google description text shows additional text elements form the body.

to short description

Keywords were found only in the body

Searching keywords were not found in the meta description but only in the text content form the HTML-body.

Example: Keywords only in the body.


<meta name="description"
    content="Kometschuh.de: Note acquisition in Karlsruhe" />
</head>
<body>
...
    <div id="tags">
        <a href="Description.html">Incorrect meta description</a>
        March<br />
        <a href="index.html">Smart Guides</a>
        January<br />
        <a href="sliderwithajax.html">Slider with Ajax</a>
    </div>

Google description text shows additional text elements form the body.

Correct meta description text

Example: Meta description with 62 characters.

The description text have to be a minimum number of counted characters and a maximum number of 160 counted characters.


<meta name="description"
    content="Kometschuh.de: Note acquisition in computer science. Karlsruhe" />

Google shows the description text correct for a text-length with 62 words.

correct description
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